Independent Research on the Business of Trading Card Games
How we research3 stories about Whatnot
In its 2027 Consumer Trends Report, Whatnot says Pokémon orders and buyers more than doubled, with a monthly record above ten million Pokémon cards in September, and The Hobbit outsold in-universe Magic sets 5x; in Germany, One Piece orders rose 340% to 17% of TCG revenue.
Whatnot said its sellers have passed one billion orders, six and a half years after it launched in 2019 as a Funko Pop marketplace. Fashion is now its largest category by order volume, and more than 20 items sell every second.
Whatnot can now be installed as a Shopify sales channel, with products, inventory and orders synced automatically between both platforms. It is available in nine countries including the U.S., the UK and Germany; beta users generated over $10 million in sales.
