News about Whatnot Inc.

Aug 7, 2026Deal2 outlets

Whatnot raises a $545 million Series G round to help sellers grow (opens the original at Whatnot Inc.)

Whatnot announced a $545 million Series G round, which it calls the largest in live shopping. The money is earmarked for buyer marketing, trust, new categories and markets, and seller tools including AI; more than 650,000 people join the platform weekly.

Jul 15, 2026Deal

Whatnot buys machine learning firm Shaped to expand AI in live commerce (opens the original at Whatnot Inc.)

Whatnot has acquired Shaped, a developer of real-time ranking systems for search and recommendations. Shaped CEO Tullie Murrell and close to a dozen engineers and researchers join Whatnot, where Murrell will set up an applied AI research group.