Organization
Whatnot Inc.
Card Shops & LGS in Magic: The Gathering.
- Headquarters
- Based inSan Francisco, United Statessource
- Activity
- Active in 1 game
Loading profile…
Independent Research on the Business of Trading Card Games
How we researchOrganization
Card Shops & LGS in Magic: The Gathering.
Whatnot Inc in Magic: The Gathering; mostly in secondary market.
Whatnot Inc. has no documented role on this stage.
Others on this stage
Uses IP under license: Magic: The Gathering IP, Star Trek
IP holder: Masters of the UniverseIP licensor: Wizards of the Coast
IP holder: The HobbitIP licensor: Wizards of the Coast
IP holder: Star Trek
Uses IP under license: Magic: The Gathering IP
Uses IP under license: Magic: The Gathering IP
Uses IP under license: Magic: The Gathering IP
IP licensor: Wizards of the Coast
IP holder: Star Trek
Uses IP under license: Magic: The Gathering IP
Uses IP under license: Magic: The Gathering IP
IP licensor: Wizards of the Coast
Manufactures product for game
Whatnot Inc. has no documented role on this stage.
Others on this stage
Operates shop: Secret LairDirect salesSells game direct to consumer
available markets
Whatnot Inc. has no documented role on this stage.
Others on this stage
Governs program: Magic Pro Tour, Magic World Championship, Wizards Play Network Organized play operator:
Whatnot Inc.
Card Shops & LGS
Operates secondary market service: Whatnot
Others on this stage
Buys and resells cards for gameCard shop or LGSSells singles for game
Dark: Whatnot Inc in Magic: The Gathering. Below it, other businesses on the same stage of Magic: The Gathering. Acting in the same game or stage is not a business relationship; documented partners are shown in orange.
1 platform or channel Whatnot Inc runs itself.
Master data as the cited sources state them.
The latest 2 briefs naming Whatnot Inc.
1 relationship record, each with its sources.
Details: Secondary-market shop
Secondary market activity; Geography unspecified
Confirmed · 1 source
Wholesaler
Europe, Middle East and Africa
Offers game productSells game direct to consumer
Primary-market retailer
Primary-market retailer
Organizes events in series: All Leylines' Eve, Reality Echoes Draft, Magic Presents: Marvel Double Issue
Organizes events in series: Magic Regional Championships and Qualifiers
Central America, Mexico, Caribbean
Organizes events in series: Magic Regional Championships and Qualifiers
Australia, New Zealand
Organizes events in series: Magic Regional Championships and Qualifiers
Europe, Middle East and Africa
Digital platform: Wizards Store & Event Locator, MTG Arena, Magic Companion
Operates official channel: Magic: The Gathering Instagram, Magic Twitch, Magic: The Gathering FacebookOperates official content entity
Worldwide
Operates secondary market service: Card Kingdom
Operates secondary market service: Face to Face Games
Operates secondary market service: Hareruya
Operates secondary market service: Heritage Auctions
Operates secondary market service: Whatnot
Offers auction access for gameAuction operator
Worldwide, United States and international bidding
Whatnot announced a $545 million Series G round, which it calls the largest in live shopping. The money is earmarked for buyer marketing, trust, new categories and markets, and seller tools including AI; more than 650,000 people join the platform weekly.
Whatnot has acquired Shaped, a developer of real-time ranking systems for search and recommendations. Shaped CEO Tullie Murrell and close to a dozen engineers and researchers join Whatnot, where Murrell will set up an applied AI research group.
