Organization
Wizards of the Coast
Publisher and IP Holder in Magic: The Gathering, Duel Masters and 1 more game.
- Headquarters
- Based inRenton, United Statessource
- Activity
- Active in 3 games
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Independent Research on the Business of Trading Card Games
How we researchOrganization
Publisher and IP Holder in Magic: The Gathering, Duel Masters and 1 more game.
Wizards of the Coast in Magic: The Gathering, the first of 3 games; mostly in product development.
Wizards of the Coast
IP Holder
Rights creditIP holder: Magic: The Gathering IP
Worldwide
Publisher
Publisher
Worldwide
Others on this stage
Documented partner · IP licensor
Documented partner · IP licensor
Documented partner · IP licensor
Documented partner · IP licensor
Wizards of the Coast
Distribution & Wholesale
Operates shop: Secret LairDirect salesSells game direct to consumer
available markets
Others on this stage
Wizards of the Coast
Content Marketing
Operates official channel: Magic: The Gathering Instagram, Magic Twitch, Magic: The Gathering FacebookOperates official content entity
Worldwide
Digital Platforms
Digital platform: Wizards Store & Event Locator, MTG Arena
Wizards of the Coast has no documented role on this stage.
Others on this stage
Buys and resells cards for game
Dark: Wizards of the Coast in Magic: The Gathering. Below it, other businesses on the same stage of Magic: The Gathering. Acting in the same game or stage is not a business relationship; documented partners are shown in orange.
4 documented relationships with other businesses, and its group.
7 platforms and channels Wizards of the Coast runs itself.
Part of Hasbro, Inc..
8 series it organizes or whose program it governs.
The latest 3 briefs naming Wizards of the Coast.
7 people named in a role by the cited sources.
Dan Ayoub
John Hight
Matthew Hodgins
When its relationships started, ended or were announced; the latest first.
Dec 2, 2019Starts
Wizards of the Coast operates the shop Secret Lair. source
Nov 26, 2019Announced
Wholesaler
Europe, Middle East and Africa
Primary-market retailer
Events & Fairs
Organizes events in series: All Leylines' Eve, Reality Echoes Draft, Magic Presents: Marvel Double Issue
Organized Play
Governs program: Magic Pro Tour, Magic World Championship, Wizards Play Network Organized play operator: MTG Arena Championship qualifiers
Others on this stage
Canada
Operates secondary market service: Card Kingdom
Magic's Star Trek play calendar: Prereleases November 6–12, World Championship 32 at MagicCon: Atlanta November 13–15, December CommandFests run by Let's Play Games, eSports Admin and JK Entertainment, Eternal Weekends hosted by Hareruya and 4Seasons, RCQs from December 11, 2026.
Wizards of the Coast has again retained a firm described as a union avoidance consultancy as its D&D and Magic: The Gathering employees head toward a union election on November 10, 2026.
Hasbro appointed Dan Ayoub, head of Dungeons & Dragons, to lead Wizards of the Coast together with Hasbro Digital Games as president from November 2, 2026. He replaces John Hight, who left in July 2026, and will oversee Magic: The Gathering and Duel Masters among other brands.
Ethan Fleischer
Jeremy Geist
Mark Rosewater
† Reported by trade press only.
Wizards of the Coast operates the shop Secret Lair. source
Mar 2003Announced
Wizards of the Coast publishes Pokémon TCG in United States. source†
Aug 1993Starts
Wizards of the Coast publishes Magic: The Gathering in Worldwide. source
Also reported byNetwork N Media (opens the original report)
