Platform
Secret Lair
Distribution & Wholesale in Magic: The Gathering.
- Activity
- Active in 1 game
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Independent Research on the Business of Trading Card Games
How we researchPlatform
Distribution & Wholesale in Magic: The Gathering.
Secret Lair in Magic: The Gathering; mostly in distribution.
Secret Lair has no documented role on this stage.
Others on this stage
Uses IP under license: Magic: The Gathering IP, Star Trek
IP holder: Masters of the UniverseIP licensor: Wizards of the Coast
IP holder: The HobbitIP licensor: Wizards of the Coast
IP holder: Star Trek
Uses IP under license: Magic: The Gathering IP
Uses IP under license: Magic: The Gathering IP
Uses IP under license: Magic: The Gathering IP
IP licensor: Wizards of the Coast
IP holder: Star Trek
Uses IP under license: Magic: The Gathering IP
Uses IP under license: Magic: The Gathering IP
IP licensor: Wizards of the Coast
Manufactures product for game
Secret Lair
Distribution & Wholesale
Offers game productSells game direct to consumer
Others on this stage
Secret Lair has no documented role on this stage.
Others on this stage
Event organizer
Secret Lair has no documented role on this stage.
Others on this stage
Buys and resells cards for game
Dark: Secret Lair in Magic: The Gathering. Below it, other businesses on the same stage of Magic: The Gathering. Acting in the same game or stage is not a business relationship; documented partners are shown in orange.
1 documented relationship with other businesses.
The latest 3 briefs naming Secret Lair.
When its relationships started, ended or were announced; the latest first.
Dec 2, 2019Starts
Wizards of the Coast operates the shop Secret Lair. source
Nov 26, 2019Announced
3 relationship records, each with its sources.
Details: D2C
Distribution and sales area; Geography unspecified
Confirmed · 1 source
Primary-market retailer
Primary-market retailer
Organizes events in series: Magic Regional Championships and Qualifiers
Central America, Mexico, Caribbean
Organizes events in series: Magic Regional Championships and Qualifiers
Australia, New Zealand
Organizes events in series: Magic Regional Championships and Qualifiers
Europe, Middle East and Africa
Canada
Operates secondary market service: Card Kingdom
Operates secondary market service: Face to Face Games
Operates secondary market service: Hareruya
Operates secondary market service: Heritage Auctions
Operates secondary market service: Whatnot
Operates secondary market service: Whatnot
Offers auction access for gameAuction operator
Worldwide, United States and international bidding
Cardmarket's October recap reports eight card games added at once as sealed-only listings, bringing it to 25 active games, an upgraded card search, and over 4,800 new catalog products from sixteen games in the month.
Magic rose 34% from $459.4 million, driven by The Hobbit and Reality Fracture, and Wizards' segment operating profit grew 46% to $367 million. Hasbro's Q3 sales rose 15% to $1,595 million; it raised full-year guidance but expects lower Magic sales in Q4.
Wizards of the Coast cites production and shipping problems: Magic's Star Trek Commander Decks may miss their November 13 North America release, and the Reality Fracture Secret Lair Bundle slips past October 23 worldwide. Card Kingdom holds orders with Star Trek items until they arrive.
Wizards of the Coast operates the shop Secret Lair. source
Dates as the sources publish them, at their precision; announcements and effective dates are separate events. A relationship without a dated source is not shown here, so the timeline is not a complete history. Parties without a profile appear under the name their source uses. † rests only on secondary sources.
Details: D2C
Distribution and sales area; Geography unspecified
Confirmed · 1 source
Details: D2C
Limited confirmation. This claim has restrictions or unresolved details and is excluded from company rankings.
Research note: Sells game direct to consumer
Distribution and sales area; Geography unspecified
Qualified · 17 sources
Location: Admin review admin-review-2026-10-13, item news:wotc_magic_news:d9a2d0fca284
Also reported byToy World Magazine (UK) (opens the original report)
