Independent Research on the Business of Trading Card Games
How we researchPlatform
Marketplaces in Digimon Card Game, Disney Lorcana and 4 more games.
magi (Jiraffe Inc.) in Digimon Card Game, the first of 6 games; mostly in secondary market.
magi (Jiraffe Inc.) has no documented role on this stage.
Others on this stage
Manufactures product for game
magi (Jiraffe Inc.) has no documented role on this stage.
Others on this stage
Brand affiliated shop: Premium BandaiDirect salesSells game direct to consumer
selected countries
magi (Jiraffe Inc.) has no documented role on this stage.
Others on this stage
magi (Jiraffe Inc.)
Marketplaces
Marketplace operatorSupports marketplace category for game
Japan
Others on this stage
Marketplace operatorSupports marketplace category for game
Dark: magi (Jiraffe Inc.) in Digimon Card Game. Below it, other businesses on the same stage of Digimon Card Game. Acting in the same game or stage is not a business relationship; documented partners are shown in orange.
1 documented relationship with other businesses.
The latest 3 briefs naming magi (Jiraffe Inc.).
DistributorWholesaler
Netherlands

Jiraffe will open a magi card shop in the Kyoto Station area in late October 2026, buying and selling cards including Pokémon, Yu-Gi-Oh! OCG and One Piece. The company says it is expanding magi stores across major cities in Japan.
Jiraffe, which runs the magi marketplace app and magi card shops, appointed Go Kobayashi as executive officer and COO on August 1, 2026. He will lead the magi30 project, which aims to grow the chain from 18 to 30 stores in Japan by summer 2027.
Jiraffe started the magi30 project to expand its magi trading card shops in Japan from 18 to 30 stores by summer 2027, mainly near major stations, and is seeking store sites. It expects revenue above 13 billion yen for the year to July 2026.