Independent Research on the Business of Trading Card Games
How we researchOrganization
Card Shops & LGS in Pokémon TCG.
Mercari, Inc in Pokémon TCG; mostly in secondary market.
Mercari, Inc. has no documented role on this stage.
Others on this stage
Manages game and brandGame operatorPublisher
outside Asia, outside Asia; regional publisher and operator attribution in existing research and user-confirmed
IP holder: Pokémon franchise and charactersHolds trademark rights: Pokémon names and character names
Mercari, Inc. has no documented role on this stage.
Others on this stage
Mercari, Inc. has no documented role on this stage.
Others on this stage
Provides player account and event locatorSupports event registration and player profiles
Japan
Digital platform:
Mercari, Inc.
Card Shops & LGS
Operates secondary market service: Mercari Japan
Others on this stage
Marketplace operatorSupports marketplace category for game
Dark: Mercari, Inc in Pokémon TCG. Below it, other businesses on the same stage of Pokémon TCG. Acting in the same game or stage is not a business relationship; documented partners are shown in orange.
1 platform or channel Mercari, Inc runs itself.
Master data as the cited sources state them.
0 published figures, exactly as the companies state them.
Figures as the companies publish them in investor-relations and corporate documents. They describe the reporting company or segment, not the size of the trading card market; segments may include non-TCG business. Nothing is converted, combined or estimated.
The latest 1 brief naming Mercari, Inc.
1 relationship record, each with its sources.
Details: Secondary-market shop
Secondary market activity; Geography unspecified
Confirmed · 1 source
IP holder: Pokémon franchise and characters
Packages cards for gamePrints cards for game
Manufactures product for game
Operates shop: Pokémon CenterDirect salesSells game direct to consumer
USA, Canada, UK, Germany, Australia and New Zealand
Primary-market retailer
Primary-market retailer
Primary-market retailer
Offers game product
Primary-market retailer
Primary-market retailer
Primary-market retailer
Offers game product
Primary-market retailer
Primary-market retailer
Primary-market retailer
Offers game product
Digital platform: Pokémon Card Players Club
Digital platform: Pokémon TCG Live
Governs program: Pokémon Card Masters tournaments
Governs program: Pokémon Card Game Korean League
Offers auction access for gameAuction operator
Worldwide, United States and international
Offers auction access for gameAuction operator
Worldwide, United States and international bidding
Offers auction access for game
Offers auction access for game
Ownership history

Jiraffe, which runs the magi marketplace app and magi card shops, appointed Go Kobayashi as executive officer and COO on August 1, 2026. He will lead the magi30 project, which aims to grow the chain from 18 to 30 stores in Japan by summer 2027.