Independent Research on the Business of Trading Card Games
How we researchOrganization
Distribution & Wholesale in Disney Lorcana, Magic: The Gathering and 3 more games.
Excell Brands in Disney Lorcana, the first of 5 games; mostly in distribution.
Excell Brands has no documented role on this stage.
Others on this stage
IP holder: Disney works in the Lorcana TCGIP licensor: Ravensburger
IP holder: Disney works in the Lorcana TCG
Excell Brands
Distribution & Wholesale
Distributor
United States
Others on this stage
Excell Brands has no documented role on this stage.
Others on this stage
Event organizer: Disney Lorcana Challenge
France, Europe 2026 championship; North America ticketing, Europe
Governs program: Disney Lorcana Challenge
Excell Brands has no documented role on this stage.
Others on this stage
Marketplace operatorSupports marketplace category for game
Dark: Excell Brands in Disney Lorcana. Below it, other businesses on the same stage of Disney Lorcana. Acting in the same game or stage is not a business relationship; documented partners are shown in orange.
Master data as the cited sources state them.
5 relationship records, each with its sources.
Details: Distribution, Online, Mass Market Retail, Card Shops & LGS
Research note: Category management reported.
Distribution and sales area; Country
Source wording: United States
Confirmed · 1 source
United Kingdom, European Union, France
Event organizer: Disney Lorcana Challenge
Australia and New Zealand, New Zealand, Australia
Worldwide
Sources
Details: Distribution, Online, Mass Market Retail, Card Shops & LGS
Research note: Category management reported.
Distribution and sales area; Country
Source wording: United States
Confirmed · 1 source
Details: Distribution, Online, Mass Market Retail, Card Shops & LGS
Research note: Category management reported.
Distribution and sales area; Country
Source wording: United States
Confirmed · 1 source
Details: Distribution, Mass Market Retail
Research note: Largest partner as reported.
Distribution and sales area; Country
Source wording: United States
Confirmed · 1 source
Details: Distribution, Online, Mass Market Retail, Card Shops & LGS
Research note: Category management reported.
Distribution and sales area; Country
Source wording: United States
Confirmed · 1 source
