Independent Research on the Business of Trading Card Games
How we researchOrganization
The Pokémon Company International manages the Pokémon property outside Asia. Its responsibilities include brand management, licensing and marketing, the Pokémon Trading Card Game, animation and the official Pokémon website. Its Play! Pokémon program connects local League gatherings with competitive Championship Series events, giving the company a role in both the card product and organized play.
The Pokémon Company International in Pokémon TCG; mostly in product development.
The Pokémon Company International
Publisher
Manages game and brandGame operatorPublisher
outside Asia, outside Asia; regional publisher and operator attribution in existing research and user-confirmed
Others on this stage
IP holder: Pokémon franchise and charactersHolds trademark rights: Pokémon names and character names
The Pokémon Company International
Distribution & Wholesale
Operates shop: Pokémon CenterDirect salesSells game direct to consumer
USA, Canada, UK, Germany, Australia and New Zealand
Others on this stage
The Pokémon Company International
Content Marketing
Operates official content entity
Worldwide
Digital Platforms
Digital platform: Pokémon TCG Live
Organized Play
Governs program: Pokémon World Championships, Play! Pokémon Championship Series, Play! Pokémon
Others on this stage
The Pokémon Company International has no documented role on this stage.
Others on this stage
Marketplace operatorSupports marketplace category for game
Dark: The Pokémon Company International in Pokémon TCG. Below it, other businesses on the same stage of Pokémon TCG. Acting in the same game or stage is not a business relationship; documented partners are shown in orange.
Its group. No relationship with another business is documented yet.
2 platforms and channels The Pokémon Company International runs itself.
Part of The Pokémon Company, parent of 1 company.
2 series it organizes or whose program it governs.
The latest 1 brief naming The Pokémon Company International.
2 people named in a role by the cited sources.
Doug Ferguson
Taito Okiura
† Reported by trade press only.
When its relationships started, ended or were announced; the latest first.
2024Starts
The Pokémon Company International sells Pokémon TCG directly to consumers in Australia and New Zealand. source
Nov 9, 2020
IP holder: Pokémon franchise and characters
Packages cards for gamePrints cards for game
Manufactures product for game
DistributorOperates b2b platformOperates shop: Copag LojaSells game direct to consumer
Brazil
Primary-market retailer
Primary-market retailer
Primary-market retailer
Offers game product
Primary-market retailer
Primary-market retailer
Primary-market retailer
Primary-market retailer
Primary-market retailer
Primary-market retailer
Offers game product
Provides player account and event locatorSupports event registration and player profiles
Japan
Digital platform: Pokémon China official portal
Digital platform: Pokémon Card Players Club
Governs program: Pokémon Card Masters tournaments
Governs program: Pokémon Card Game Korean League
Worldwide
Operates secondary market service: Mercari Japan
Offers auction access for gameAuction operator
Worldwide, United States and international
Offers auction access for gameAuction operator
Worldwide, United States and international bidding
Offers auction access for game
Offers auction access for game
At the 2026 World Championships in San Francisco, The Pokémon Company International said the 2027 event will be held at Singapore EXPO. It also revealed an animated film, new TCG cards and an upcoming ex★ card series.
The Pokémon Company International sells Pokémon TCG directly to consumers in Canada. source