Organization
Hasbro, Inc.
Printing & Packaging in Magic: The Gathering.
- Activity
- Active in 1 game
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Independent Research on the Business of Trading Card Games
How we researchOrganization
Printing & Packaging in Magic: The Gathering.
Hasbro, Inc in Magic: The Gathering; mostly in product development.
Hasbro, Inc.
Printing & Packaging
Manufactures product for game
Others on this stage
Uses IP under license: Magic: The Gathering IP, Star Trek
IP holder: Masters of the UniverseIP licensor: Wizards of the Coast
IP holder: The HobbitIP licensor: Wizards of the Coast
IP holder: Star Trek
Uses IP under license: Magic: The Gathering IP
Uses IP under license: Magic: The Gathering IP
Uses IP under license: Magic: The Gathering IP
IP licensor: Wizards of the Coast
IP holder: Star Trek
Uses IP under license: Magic: The Gathering IP
Uses IP under license: Magic: The Gathering IP
IP licensor: Wizards of the Coast
Hasbro, Inc. has no documented role on this stage.
Others on this stage
Operates shop: Secret LairDirect salesSells game direct to consumer
available markets
Hasbro, Inc. has no documented role on this stage.
Others on this stage
Governs program: Magic Pro Tour, Magic World Championship, Wizards Play Network Organized play operator:
Hasbro, Inc. has no documented role on this stage.
Others on this stage
Buys and resells cards for game
Dark: Hasbro, Inc in Magic: The Gathering. Below it, other businesses on the same stage of Magic: The Gathering. Acting in the same game or stage is not a business relationship; documented partners are shown in orange.
1 documented relationship with other businesses, and its group.
Parent of 1 company.
14 published figures, exactly as the companies state them.
MAGIC: THE GATHERING (Supplementary Hasbro Gaming information)
USD 616.1 million
Sep 2026
Wizards of the Coast and Digital Gaming segment net revenues
USD 747.2 million
Sep 2026
Wizards of the Coast and Digital Gaming segment operating profit
USD 367.4 million
Sep 2026
Wizards of the Coast and Digital Gaming: Tabletop Gaming net revenues
USD 613.1 million
Sep 2026
The latest 3 briefs naming Hasbro, Inc.
3 people named in a role by the cited sources.
2 relationship records, each with its sources.
Details: Product manufacturing
Research note: Manufactures product for game
Production location or supply; Geography unspecified
Confirmed · 1 source
Location: Admin review admin-review-2026-10-29, item news:wotc_magic_news:eb9af5885f32
Wholesaler
Europe, Middle East and Africa
Offers game productSells game direct to consumer
Primary-market retailer
Primary-market retailer
Organizes events in series: All Leylines' Eve, Reality Echoes Draft, Magic Presents: Marvel Double Issue
Organizes events in series: Magic Regional Championships and Qualifiers
Central America, Mexico, Caribbean
Organizes events in series: Magic Regional Championships and Qualifiers
Australia, New Zealand
Organizes events in series: Magic Regional Championships and Qualifiers
Europe, Middle East and Africa
Digital platform: Wizards Store & Event Locator, MTG Arena, Magic Companion
Operates official channel: Magic: The Gathering Instagram, Magic Twitch, Magic: The Gathering FacebookOperates official content entity
Worldwide
Canada
Operates secondary market service: Card Kingdom
Operates secondary market service: Face to Face Games
Operates secondary market service: Hareruya
Operates secondary market service: Heritage Auctions
Operates secondary market service: Whatnot
Operates secondary market service: Whatnot
Offers auction access for gameAuction operator
Worldwide, United States and international bidding
Wizards of the Coast and Digital Gaming segment net revenues
USD 2,186.9 million
Dec 2025
Wizards of the Coast and Digital Gaming segment operating profit
USD 1,006.8 million
Dec 2025
Figures as the companies publish them in investor-relations and corporate documents. They describe the reporting company or segment, not the size of the trading card market; segments may include non-TCG business. Nothing is converted, combined or estimated.
Hasbro appointed Dan Ayoub, head of Dungeons & Dragons, to lead Wizards of the Coast together with Hasbro Digital Games as president from November 2, 2026. He replaces John Hight, who left in July 2026, and will oversee Magic: The Gathering and Duel Masters among other brands.
Magic rose 34% from $459.4 million, driven by The Hobbit and Reality Fracture, and Wizards' segment operating profit grew 46% to $367 million. Hasbro's Q3 sales rose 15% to $1,595 million; it raised full-year guidance but expects lower Magic sales in Q4.
In a Toy World interview, Hasbro's SVP of Global Licensing describes fan communities and adult collectors as growth drivers, pointing to Magic: The Gathering's base of more than 50 million players and the Transformers film anniversary.
† Reported by trade press only.
Details: Licensing
Limited confirmation. This claim has restrictions or unresolved details and is excluded from company rankings.
Research note: licenses Transformers, G.I. Joe, Power Rangers and other franchises to Upper Deck for cards and games
Rights and publishing; Geography unspecified
Qualified · 2 sources
Location: Admin review admin-review-2026-10-15, item goldset_v0:gs_0157
Also reported byToy World Magazine (UK) (opens the original report)
