Organization
Hasbro, Inc.
Printing & Packaging in Magic: The Gathering.
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Independent Research on the Business of Trading Card Games
How we researchOrganization
Printing & Packaging in Magic: The Gathering.
Legal and ownership facts as the cited sources state them.
Company family
This company
Hasbro, Inc.
Figures the companies publish, exactly as they state them.
Quarters · Magic: The Gathering
USD 616.1 million
Q3 2026 (quarter ended September 27, 2026)
Brand revenue across tabletop and digital (incl. MTG Arena, Secret Lair) as disclosed by Hasbro.
Quarters · Magic: The Gathering
USD 747.2 million
Q3 2026 (quarter ended September 27, 2026)
Quarters · Magic: The Gathering
USD 367.4 million
Q3 2026 (quarter ended September 27, 2026)
Quarters · Magic: The Gathering
USD 613.1 million
Q3 2026 (quarter ended September 27, 2026)
Fiscal years · Magic: The Gathering
USD 2,186.9 million
Fiscal year 2025 (ended 2025-12-28)
Fiscal years · Magic: The Gathering
USD 1,006.8 million
Fiscal year 2025 (ended 2025-12-28)
Fiscal years · Magic: The Gathering
USD 500.3 million
Fiscal year 2025 (ended 2025-12-28)
Fiscal years · Magic: The Gathering
USD 1,686.6 million
Fiscal year 2025 (ended 2025-12-28)
Fiscal years · Magic: The Gathering
USD 1,720.1 million
Fiscal year 2025 (ended December 28, 2025)
Nine months · Magic: The Gathering
USD 1,630.9 million
First nine months of 2026 (nine months ended September 27, 2026)
Brand revenue across tabletop and digital (incl. MTG Arena, Secret Lair) as disclosed by Hasbro.
Nine months · Magic: The Gathering
USD 1,993 million
First nine months of 2026 (nine months ended September 27, 2026)
Segment includes non-TCG businesses.
Nine months · Magic: The Gathering
USD 935.1 million
First nine months of 2026 (nine months ended September 27, 2026)
Segment includes non-TCG businesses.
Nine months · Magic: The Gathering
USD 1,602.1 million
First nine months of 2026 (nine months ended September 27, 2026)
Half years · Magic: The Gathering
USD 1,014.9 million
First six months of 2026 (26 weeks ended June 28, 2026)
Brand revenue across tabletop and digital (incl. MTG Arena, Secret Lair) as disclosed by Hasbro.
In their own words
“Tabletop Gaming +62.2%, Magic growth of $638.2 million”
Fiscal year 2025 (ended December 28, 2025)source
“Final Fantasy was the highest selling Magic set of all time by net revenues”
Fiscal year 2025 (ended December 28, 2025)source
“Magic: The Gathering exceeded $500 million in quarterly revenue for the first time in its 30-plus year history”
Figures as the companies publish them in investor-relations and corporate documents. They describe the reporting company or segment, not the size of the trading card market; segments may include non-TCG business. Nothing is converted, combined or estimated.
| source |
| Q4 2025 (quarter ended December 28, 2025) | USD 502.4 million | source |
|---|
| Q3 2025 (quarter ended September 28, 2025) | USD 459.4 million | source |
|---|
| Q2 2025 (quarter ended June 29, 2025) | USD 412 million | source |
|---|
| Q1 2025 (quarter ended March 30, 2025) | USD 346.3 million | source |
|---|
| Q4 2024 (quarter ended December 29, 2024) | USD 208.4 million | source |
|---|
| Q3 2024 (quarter ended September 29, 2024) | USD 296.3 million | source |
|---|
| Q2 2024 (quarter ended June 30, 2024) | USD 336 million | source |
|---|
| Q1 2024 (quarter ended March 31, 2024) | USD 237.9 million | source |
|---|
| Q4 2023 (quarter ended December 31, 2023) | USD 258.3 million | source |
|---|
| Q3 2023 (quarter ended October 1, 2023) | USD 287.4 million | source |
|---|
| Q2 2023 (quarter ended July 2, 2023) | USD 311 million | source |
|---|
| Q1 2023 (quarter ended April 2, 2023) | USD 229.1 million | source |
|---|
| Q4 2022 (quarter ended December 25, 2022) | USD 263.2 million | source |
|---|
Segment includes non-TCG businesses.
| Q3 2026 (quarter ended September 27, 2026) | USD 747.2 million | source |
|---|---|---|
| Q2 2026 (quarter ended June 28, 2026) | USD 663.8 million | source |
| Q1 2026 (quarter ended March 29, 2026) | USD 582 million | source |
| Q4 2025 (quarter ended December 28, 2025) | USD 630.4 million | source |
| Q3 2025 (quarter ended September 28, 2025) | USD 572 million | source |
| Q2 2025 (quarter ended June 29, 2025) | USD 522.4 million | source |
| Q1 2025 (quarter ended March 30, 2025) | USD 462.1 million | source |
Segment includes non-TCG businesses.
| Q3 2026 (quarter ended September 27, 2026) | USD 367.4 million | source |
|---|---|---|
| Q2 2026 (quarter ended June 28, 2026) | USD 270 million | source |
| Q1 2026 (quarter ended March 29, 2026) | USD 297.7 million | source |
| Q4 2025 (quarter ended December 28, 2025) | USD 283.5 million | source |
| Q3 2025 (quarter ended September 28, 2025) | USD 251.5 million | source |
| Q2 2025 (quarter ended June 29, 2025) | USD 241.8 million | source |
| Q1 2025 (quarter ended March 30, 2025) | USD 230 million | source |
| Q3 2026 (quarter ended September 27, 2026) | USD 613.1 million | source |
|---|---|---|
| Q2 2026 (quarter ended June 28, 2026) | USD 528.3 million | source |
| Q1 2026 (quarter ended March 29, 2026) | USD 460.7 million | source |
| Q4 2025 (quarter ended December 28, 2025) | USD 494.7 million | source |
| Q3 2025 (quarter ended September 28, 2025) | USD 441.8 million | source |
| Q2 2025 (quarter ended June 29, 2025) | USD 406.3 million | source |
| Q1 2025 (quarter ended March 30, 2025) | USD 343.8 million | source |
Segment includes Magic: The Gathering, Dungeons & Dragons, digital games (e.g. MTG Arena) and digital licensing (e.g. MONOPOLY GO!); not TCG-only. Wizards of the Coast = org:wizards_of_the_coast.
| Fiscal year 2025 (ended 2025-12-28) | USD 2,186.9 million | source |
|---|---|---|
| Fiscal year 2024 (ended 2024-12-29) | USD 1,511.3 million | source |
| Fiscal year 2023 (ended 2023-12-31) | USD 1,457.6 million | source |
| Fiscal year 2022 (ended 2022-12-25) | USD 1,325.1 million | source |
| Fiscal year 2021 (ended 2021-12-26) | USD 1,286.6 million | source |
Segment-level operating profit, includes non-TCG businesses.
| Fiscal year 2025 (ended 2025-12-28) | USD 1,006.8 million | source |
|---|---|---|
| Fiscal year 2024 (ended 2024-12-29) | USD 632 million | source |
| Fiscal year 2023 (ended 2023-12-31) | USD 525.7 million | source |
| Fiscal year 2022 (ended 2022-12-25) | USD 538.3 million | source |
| Fiscal year 2021 (ended 2021-12-26) | USD 547 million | source |
Includes MTG Arena, D&D digital, and digital licensing such as MONOPOLY GO!; not TCG-specific.
| Fiscal year 2025 (ended 2025-12-28) | USD 500.3 million | source |
|---|---|---|
| Fiscal year 2024 (ended 2024-12-29) | USD 471.7 million | source |
| Fiscal year 2023 (ended 2023-12-31) | USD 385.1 million | source |
| Fiscal year 2022 (ended 2022-12-25) | USD 258.1 million | source |
| Fiscal year 2021 (ended 2021-12-26) | USD 336 million | source |
Tabletop Gaming = Magic: The Gathering and Dungeons & Dragons tabletop products (plus other Wizards tabletop). Three-year table in later 10-K used where available.
| Fiscal year 2025 (ended 2025-12-28) | USD 1,686.6 million | source |
|---|---|---|
| Fiscal year 2024 (ended 2024-12-29) | USD 1,039.6 million | source |
| Fiscal year 2023 (ended 2023-12-31) | USD 1,072.5 million | source |
| Fiscal year 2022 (ended 2022-12-25) | USD 1,067 million | source |
| Fiscal year 2021 (ended 2021-12-26) | USD 950.6 million | source |
Brand revenue across tabletop and digital (incl. MTG Arena, Secret Lair) as disclosed by Hasbro.
| Fiscal year 2025 (ended December 28, 2025) | USD 1,720.1 million | source |
|---|---|---|
| Fiscal year 2024 (ended December 29, 2024) | USD 1,078.6 million | source |
| Fiscal year 2023 (ended December 31, 2023) | USD 1,085.8 million | source |
| Fiscal year 2022 (ended December 25, 2022) | USD 1,065.2 million | source |
Q2 2026 (quarter ended June 28, 2026)source
“Magic: The Gathering growth was fueled by The Hobbit and Reality Fracture”
Q3 2026 (quarter ended September 27, 2026)source
“MAGIC: THE GATHERING became Hasbro's first billion-dollar brand”
Fiscal year 2022 (ended December 25, 2022)source
“Magic: The Gathering topped $600 million in quarterly revenue for the first time”
Q3 2026 (quarter ended September 27, 2026)source