News about Hasbro, Inc.

Oct 27, 2026Leadership2 outlets

Hasbro promotes D&D chief Dan Ayoub to run Wizards of the Coast from November 2 (opens the original at GCO, LLC (ICv2))

Hasbro appointed Dan Ayoub, head of Dungeons & Dragons, to lead Wizards of the Coast together with Hasbro Digital Games as president from November 2, 2026. He replaces John Hight, who left in July 2026, and will oversee Magic: The Gathering and Duel Masters among other brands.

Oct 21, 2026Financials2 outlets

Hasbro's Magic: The Gathering sales hit a record $616.1 million in Q3 2026 (opens the original at GCO, LLC (ICv2))

Magic rose 34% from $459.4 million, driven by The Hobbit and Reality Fracture, and Wizards' segment operating profit grew 46% to $367 million. Hasbro's Q3 sales rose 15% to $1,595 million; it raised full-year guidance but expects lower Magic sales in Q4.

Sep 30, 2026Market

Hasbro licensing chief Marianne James on fandom as a growth driver (opens the original at Toy World Magazine (UK))

In a Toy World interview, Hasbro's SVP of Global Licensing describes fan communities and adult collectors as growth drivers, pointing to Magic: The Gathering's base of more than 50 million players and the Transformers film anniversary.

Aug 26, 2026Deal2 outlets

Hasbro licenses Transformers and other franchises to Upper Deck for cards and games (opens the original at GlobeNewswire (Notified))

Upper Deck signed a licensing agreement with Hasbro covering franchises such as Transformers, G.I. Joe and Power Rangers. The first product is a Transformers anniversary card set sold only at Target in September.