Independent Research on the Business of Trading Card Games
How we researchGame
Published by The Pokémon Company International. The organizations, platforms and series in this game’s ecosystem.
Figures the companies publish, exactly as they state them.
Quarters · Asmodee Group AB · Gundam Card Game, Magic: The Gathering, One Piece Card Game, Pokémon TCG, Riftbound, Star Wars: Unlimited
EUR 284.8 million
Q1 FY 26/27 (April-June 2026)
Asmodee 'Trading Card Games' game category = TCGs published by asmodee studios (notably STAR WARS: Unlimited) plus distributed partner TCGs (e.g. Pokémon, ONE PIECE, Magic, Riftbound); SWU revenue is not disclosed separately.
| Q1 FY 26/27 (April-June 2026) | EUR 284.8 million | source |
|---|---|---|
| Q4 FY 25/26 (January-March 2026) | EUR 276.57 million | source |
| Q3 FY 25/26 (October-December 2025) | EUR 285.729 million | source |
| Q2 FY 25/26 (July-September 2025) | EUR 226.844 million | source |
| Q1 FY 25/26 (April-June 2025) | EUR 231.3 million | source |
| Q4 FY 24/25 (January-March 2025) | EUR 210.754 million | source |
| Q3 FY 24/25 (October-December 2024) | EUR 176.242 million | source |
| Q2 FY 24/25 (July-September 2024) | EUR 167.817 million | source |
| Q1 FY 24/25 (April-June 2024) | EUR 141.179 million | source |
| Q4 FY 23/24 (January-March 2024) | EUR 147.65 million | source |
| Q3 FY 23/24 (October-December 2023) | EUR 156.377 million | source |
Cumulative · The Pokémon Company
over 85 billion cards
Cumulative since launch, as of end of March 2026
Published as a lower bound ('over'). Live page, 'As of the end of March 2026'.
| Cumulative since launch, as of end of March 2026 | over 85 billion cards | source |
|---|---|---|
| Cumulative since launch, as of end of March 2025 | over 75 billion cards | source |
| Cumulative since launch, as of end of March 2024 | over 64.8 billion cards | source |
| Cumulative since launch, as of end of March 2023 | over 52.9 billion cards | source |
| Cumulative since launch, as of end of March 2022 | over 43.2 billion cards | source |
| Cumulative since launch, as of end of March 2021 | over 34.1 billion cards | source |
| Cumulative since launch, as of end of March 2020 | over 30.4 billion cards | source |
Fiscal years · Asmodee Group AB · Gundam Card Game, Magic: The Gathering, One Piece Card Game, Pokémon TCG, Riftbound, Star Wars: Unlimited
EUR 1,020.451 million
FY 25/26 (April 2025 - March 2026)
Asmodee 'Trading Card Games' game category = TCGs published by asmodee studios (notably STAR WARS: Unlimited) plus distributed partner TCGs (e.g. Pokémon, ONE PIECE, Magic, Riftbound); SWU revenue is not disclosed separately. Published in thousands of EUR (k.EUR); value here expressed in millions by moving the decimal point only (no rounding).
Nine months · Asmodee Group AB · Gundam Card Game, Magic: The Gathering, One Piece Card Game, Pokémon TCG, Riftbound, Star Wars: Unlimited
EUR 743.88 million
9M FY 25/26 (April-December 2025)
Asmodee 'Trading Card Games' game category = TCGs published by asmodee studios (notably STAR WARS: Unlimited) plus distributed partner TCGs (e.g. Pokémon, ONE PIECE, Magic, Riftbound); SWU revenue is not disclosed separately. Published in thousands of EUR (k.EUR); value here expressed in millions by moving the decimal point only (no rounding).
Fiscal years · Sammelkartenmarkt GmbH & Co. KG · Magic: The Gathering, Pokémon TCG, Star Wars: Unlimited, Yu-Gi-Oh!
EUR 21.752 million
Financial year ended 31 December 2024
Revenue (Umsatzerlöse) of Sammelkartenmarkt GmbH & Co. KG, the operator of the Cardmarket marketplace for collectible card games (17 games in 2024, among them Magic: The Gathering, Yu-Gi-Oh!, Pokémon and Star Wars: Unlimited), mostly commissions on the sales between buyers and sellers (management report); not the traded volume. Published in thousands of EUR in the results table of the management report; value here in millions by moving the decimal point only. Accounts from the Unternehmensregister (link_only: the owner downloads them, owner decision 2026-10-24).
Half years · Asmodee Group AB · Gundam Card Game, Magic: The Gathering, One Piece Card Game, Pokémon TCG, Riftbound, Star Wars: Unlimited
EUR 458.151 million
H1 FY 25/26 (April-September 2025)
Asmodee 'Trading Card Games' game category = TCGs published by asmodee studios (notably STAR WARS: Unlimited) plus distributed partner TCGs (e.g. Pokémon, ONE PIECE, Magic, Riftbound); SWU revenue is not disclosed separately. Published in thousands of EUR (k.EUR); value here expressed in millions by moving the decimal point only (no rounding).
Point in time · The Pokémon Company
roughly 300,000
As of May 2026 (annual rate)
Japan only.
Point in time · The Pokémon Company
near 1,800
As of May 2026
Japan only.
Point in time · The Pokémon Company
over 90
As of end of March 2026
Archived versions: 89 (Mar 2023), 93 (Mar 2024), 'over 90' (Mar 2025).
Point in time · The Pokémon Company
16 languages
As of end of March 2026
Was 13 (Mar 2021/2022), 14 (Mar 2023), 15 (Mar 2024), 16 (Mar 2025) per archived versions.
Single event · Heritage Auctions operating group
USD 5.279 million
December 2025 Trading Card Games auction
Total of one Heritage Trading Card Games Signature Auction as Heritage's magazine Intelligent Collector reports it (whether the buyer's premium is included is not stated); the auction is named by its month. For the same auction printed with different rounding the later article counts (owner decision D12).
In their own words
“Pokémon cards set a new public auction record at Heritage in the first half of 2026”
Heritage Auctions operating groupStated July 21, 2026source
“Heritage's Trading Card Games category sold $11.6 million in 2021”
Heritage Auctions operating groupStated January 4, 2022source
“Heritage's first Trading Card Games auction, held in mid-2021, topped $3.4 million”
Heritage Auctions operating groupStated January 4, 2022source
“Pokémon card demand has a certain scale in Mercari's transactions, so its market moves GMV”
Mercari, Inc.Q4 FY2026.6 (quarter ended June 30, 2026)source
“Cardmarket offers 17 games; Star Wars: Unlimited was added in 2024”
Sammelkartenmarkt GmbH & Co. KGFinancial year ended 31 December 2024source
“New games (Lorcana, One Piece TCG), the Pokémon TCG Pocket app and collaborations of Magic: The Gathering drive Cardmarket's expected growth”
Sammelkartenmarkt GmbH & Co. KGFinancial year ended 31 December 2024source
Figures as the companies publish them in investor-relations and corporate documents. They describe the reporting company or segment, not the size of the trading card market; segments may include non-TCG business. Nothing is converted, combined or estimated.
When its relationships started, ended or were announced, by year.
2024Starts
The Pokémon Company International sells Pokémon TCG directly to consumers in Australia and New Zealand. source
Nov 9, 2020Starts
The Pokémon Company International sells Pokémon TCG directly to consumers in Canada. source
Feb 2016Starts
Pokémon Center Co., Ltd. operates the shop Pokémon Center in Japan. source
Jan 2011Starts
Copag distributes Pokémon TCG in Brazil. source
Mar 2003Announced
Wizards of the Coast publishes Pokémon TCG in United States. source†
Dates as the sources publish them, at their precision; announcements and effective dates are separate events. A relationship without a dated source is not shown here, so the timeline is not a complete history. Parties without a profile appear under the name their source uses. † rests only on secondary sources.