Game
Magic: The Gathering
Published by Wizards of the Coast. The organizations, platforms and series in this game’s ecosystem.
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Independent Research on the Business of Trading Card Games
How we researchGame
Published by Wizards of the Coast. The organizations, platforms and series in this game’s ecosystem.
Figures the companies publish, exactly as they state them.
Quarters · Hasbro, Inc.
USD 616.1 million
Q3 2026 (quarter ended September 27, 2026)
Brand revenue across tabletop and digital (incl. MTG Arena, Secret Lair) as disclosed by Hasbro.
| Q3 2026 (quarter ended September 27, 2026) | USD 616.1 million | source |
|---|---|---|
| Q2 2026 (quarter ended June 28, 2026) | USD 545.3 million | source |
| Q1 2026 (quarter ended March 29, 2026) | USD 469.6 million | source |
| Q4 2025 (quarter ended December 28, 2025) | USD 502.4 million | source |
| Q3 2025 (quarter ended September 28, 2025) | USD 459.4 million | source |
| Q2 2025 (quarter ended June 29, 2025) | USD 412 million | source |
| Q1 2025 (quarter ended March 30, 2025) | USD 346.3 million | source |
| Q4 2024 (quarter ended December 29, 2024) | USD 208.4 million | source |
| Q3 2024 (quarter ended September 29, 2024) | USD 296.3 million | source |
| Q2 2024 (quarter ended June 30, 2024) | USD 336 million | source |
| Q1 2024 (quarter ended March 31, 2024) | USD 237.9 million | source |
| Q4 2023 (quarter ended December 31, 2023) | USD 258.3 million | source |
| Q3 2023 (quarter ended October 1, 2023) | USD 287.4 million | source |
| Q2 2023 (quarter ended July 2, 2023) | USD 311 million | source |
| Q1 2023 (quarter ended April 2, 2023) | USD 229.1 million | source |
| Q4 2022 (quarter ended December 25, 2022) | USD 263.2 million | source |
Quarters · Asmodee Group AB · Gundam Card Game, Magic: The Gathering, One Piece Card Game, Pokémon TCG, Riftbound, Star Wars: Unlimited
EUR 284.8 million
Q1 FY 26/27 (April-June 2026)
Asmodee 'Trading Card Games' game category = TCGs published by asmodee studios (notably STAR WARS: Unlimited) plus distributed partner TCGs (e.g. Pokémon, ONE PIECE, Magic, Riftbound); SWU revenue is not disclosed separately.
| Q1 FY 26/27 (April-June 2026) | EUR 284.8 million | source |
|---|---|---|
| Q4 FY 25/26 (January-March 2026) | EUR 276.57 million | source |
| Q3 FY 25/26 (October-December 2025) | EUR 285.729 million | source |
| Q2 FY 25/26 (July-September 2025) | EUR 226.844 million | source |
| Q1 FY 25/26 (April-June 2025) | EUR 231.3 million | source |
| Q4 FY 24/25 (January-March 2025) | EUR 210.754 million | source |
| Q3 FY 24/25 (October-December 2024) | EUR 176.242 million | source |
| Q2 FY 24/25 (July-September 2024) | EUR 167.817 million | source |
| Q1 FY 24/25 (April-June 2024) | EUR 141.179 million | source |
| Q4 FY 23/24 (January-March 2024) | EUR 147.65 million | source |
| Q3 FY 23/24 (October-December 2023) | EUR 156.377 million | source |
Quarters · Hasbro, Inc.
USD 747.2 million
Q3 2026 (quarter ended September 27, 2026)
Segment includes non-TCG businesses.
| Q3 2026 (quarter ended September 27, 2026) | USD 747.2 million | source |
|---|---|---|
| Q2 2026 (quarter ended June 28, 2026) | USD 663.8 million | source |
| Q1 2026 (quarter ended March 29, 2026) | USD 582 million | source |
| Q4 2025 (quarter ended December 28, 2025) | USD 630.4 million | source |
| Q3 2025 (quarter ended September 28, 2025) | USD 572 million | source |
| Q2 2025 (quarter ended June 29, 2025) | USD 522.4 million | source |
| Q1 2025 (quarter ended March 30, 2025) | USD 462.1 million | source |
Quarters · Hasbro, Inc.
USD 367.4 million
Q3 2026 (quarter ended September 27, 2026)
Segment includes non-TCG businesses.
| Q3 2026 (quarter ended September 27, 2026) | USD 367.4 million | source |
|---|---|---|
| Q2 2026 (quarter ended June 28, 2026) | USD 270 million | source |
| Q1 2026 (quarter ended March 29, 2026) | USD 297.7 million | source |
| Q4 2025 (quarter ended December 28, 2025) | USD 283.5 million | source |
| Q3 2025 (quarter ended September 28, 2025) | USD 251.5 million | source |
| Q2 2025 (quarter ended June 29, 2025) | USD 241.8 million | source |
| Q1 2025 (quarter ended March 30, 2025) | USD 230 million | source |
Quarters · Hasbro, Inc.
USD 613.1 million
Q3 2026 (quarter ended September 27, 2026)
| Q3 2026 (quarter ended September 27, 2026) | USD 613.1 million | source |
|---|---|---|
| Q2 2026 (quarter ended June 28, 2026) | USD 528.3 million | source |
| Q1 2026 (quarter ended March 29, 2026) | USD 460.7 million | source |
| Q4 2025 (quarter ended December 28, 2025) | USD 494.7 million | source |
| Q3 2025 (quarter ended September 28, 2025) | USD 441.8 million | source |
| Q2 2025 (quarter ended June 29, 2025) | USD 406.3 million | source |
| Q1 2025 (quarter ended March 30, 2025) | USD 343.8 million | source |
Fiscal years · Hasbro, Inc.
USD 2,186.9 million
Fiscal year 2025 (ended 2025-12-28)
Segment includes Magic: The Gathering, Dungeons & Dragons, digital games (e.g. MTG Arena) and digital licensing (e.g. MONOPOLY GO!); not TCG-only. Wizards of the Coast = org:wizards_of_the_coast.
| Fiscal year 2025 (ended 2025-12-28) | USD 2,186.9 million | source |
|---|---|---|
| Fiscal year 2024 (ended 2024-12-29) | USD 1,511.3 million | source |
| Fiscal year 2023 (ended 2023-12-31) | USD 1,457.6 million | source |
| Fiscal year 2022 (ended 2022-12-25) | USD 1,325.1 million | source |
| Fiscal year 2021 (ended 2021-12-26) | USD 1,286.6 million | source |
Fiscal years · Hasbro, Inc.
USD 1,006.8 million
Fiscal year 2025 (ended 2025-12-28)
Segment-level operating profit, includes non-TCG businesses.
| Fiscal year 2025 (ended 2025-12-28) | USD 1,006.8 million | source |
|---|---|---|
| Fiscal year 2024 (ended 2024-12-29) | USD 632 million | source |
| Fiscal year 2023 (ended 2023-12-31) | USD 525.7 million | source |
| Fiscal year 2022 (ended 2022-12-25) | USD 538.3 million | source |
| Fiscal year 2021 (ended 2021-12-26) | USD 547 million | source |
Fiscal years · Hasbro, Inc.
USD 500.3 million
Fiscal year 2025 (ended 2025-12-28)
Includes MTG Arena, D&D digital, and digital licensing such as MONOPOLY GO!; not TCG-specific.
| Fiscal year 2025 (ended 2025-12-28) | USD 500.3 million | source |
|---|---|---|
| Fiscal year 2024 (ended 2024-12-29) | USD 471.7 million | source |
| Fiscal year 2023 (ended 2023-12-31) | USD 385.1 million | source |
| Fiscal year 2022 (ended 2022-12-25) | USD 258.1 million | source |
| Fiscal year 2021 (ended 2021-12-26) | USD 336 million | source |
Fiscal years · Hasbro, Inc.
USD 1,686.6 million
Fiscal year 2025 (ended 2025-12-28)
Tabletop Gaming = Magic: The Gathering and Dungeons & Dragons tabletop products (plus other Wizards tabletop). Three-year table in later 10-K used where available.
| Fiscal year 2025 (ended 2025-12-28) | USD 1,686.6 million | source |
|---|---|---|
| Fiscal year 2024 (ended 2024-12-29) | USD 1,039.6 million | source |
| Fiscal year 2023 (ended 2023-12-31) | USD 1,072.5 million | source |
| Fiscal year 2022 (ended 2022-12-25) | USD 1,067 million | source |
| Fiscal year 2021 (ended 2021-12-26) | USD 950.6 million | source |
Fiscal years · Hasbro, Inc.
USD 1,720.1 million
Fiscal year 2025 (ended December 28, 2025)
Brand revenue across tabletop and digital (incl. MTG Arena, Secret Lair) as disclosed by Hasbro.
| Fiscal year 2025 (ended December 28, 2025) | USD 1,720.1 million | source |
|---|---|---|
| Fiscal year 2024 (ended December 29, 2024) | USD 1,078.6 million | source |
| Fiscal year 2023 (ended December 31, 2023) | USD 1,085.8 million | source |
| Fiscal year 2022 (ended December 25, 2022) | USD 1,065.2 million | source |
Fiscal years · Asmodee Group AB · Gundam Card Game, Magic: The Gathering, One Piece Card Game, Pokémon TCG, Riftbound, Star Wars: Unlimited
EUR 1,020.451 million
FY 25/26 (April 2025 - March 2026)
Asmodee 'Trading Card Games' game category = TCGs published by asmodee studios (notably STAR WARS: Unlimited) plus distributed partner TCGs (e.g. Pokémon, ONE PIECE, Magic, Riftbound); SWU revenue is not disclosed separately. Published in thousands of EUR (k.EUR); value here expressed in millions by moving the decimal point only (no rounding).
Nine months · Asmodee Group AB · Gundam Card Game, Magic: The Gathering, One Piece Card Game, Pokémon TCG, Riftbound, Star Wars: Unlimited
EUR 743.88 million
9M FY 25/26 (April-December 2025)
Asmodee 'Trading Card Games' game category = TCGs published by asmodee studios (notably STAR WARS: Unlimited) plus distributed partner TCGs (e.g. Pokémon, ONE PIECE, Magic, Riftbound); SWU revenue is not disclosed separately. Published in thousands of EUR (k.EUR); value here expressed in millions by moving the decimal point only (no rounding).
Fiscal years · Sammelkartenmarkt GmbH & Co. KG · Magic: The Gathering, Pokémon TCG, Star Wars: Unlimited, Yu-Gi-Oh!
EUR 21.752 million
Financial year ended 31 December 2024
Revenue (Umsatzerlöse) of Sammelkartenmarkt GmbH & Co. KG, the operator of the Cardmarket marketplace for collectible card games (17 games in 2024, among them Magic: The Gathering, Yu-Gi-Oh!, Pokémon and Star Wars: Unlimited), mostly commissions on the sales between buyers and sellers (management report); not the traded volume. Published in thousands of EUR in the results table of the management report; value here in millions by moving the decimal point only. Accounts from the Unternehmensregister (link_only: the owner downloads them, owner decision 2026-10-24).
Nine months · Hasbro, Inc.
USD 1,630.9 million
First nine months of 2026 (nine months ended September 27, 2026)
Brand revenue across tabletop and digital (incl. MTG Arena, Secret Lair) as disclosed by Hasbro.
Nine months · Hasbro, Inc.
USD 1,993 million
First nine months of 2026 (nine months ended September 27, 2026)
Segment includes non-TCG businesses.
Nine months · Hasbro, Inc.
USD 935.1 million
First nine months of 2026 (nine months ended September 27, 2026)
Segment includes non-TCG businesses.
Nine months · Hasbro, Inc.
USD 1,602.1 million
First nine months of 2026 (nine months ended September 27, 2026)
Half years · Asmodee Group AB · Gundam Card Game, Magic: The Gathering, One Piece Card Game, Pokémon TCG, Riftbound, Star Wars: Unlimited
EUR 458.151 million
H1 FY 25/26 (April-September 2025)
Asmodee 'Trading Card Games' game category = TCGs published by asmodee studios (notably STAR WARS: Unlimited) plus distributed partner TCGs (e.g. Pokémon, ONE PIECE, Magic, Riftbound); SWU revenue is not disclosed separately. Published in thousands of EUR (k.EUR); value here expressed in millions by moving the decimal point only (no rounding).
Half years · Hasbro, Inc.
USD 1,014.9 million
First six months of 2026 (26 weeks ended June 28, 2026)
Brand revenue across tabletop and digital (incl. MTG Arena, Secret Lair) as disclosed by Hasbro.
In their own words
“Heritage's Trading Card Games category sold $11.6 million in 2021”
Heritage Auctions operating groupStated January 4, 2022source
“Heritage's first Trading Card Games auction, held in mid-2021, topped $3.4 million”
Heritage Auctions operating groupStated January 4, 2022source
“Tabletop Gaming +62.2%, Magic growth of $638.2 million”
Hasbro, Inc.Fiscal year 2025 (ended December 28, 2025)source
“Final Fantasy was the highest selling Magic set of all time by net revenues”
Hasbro, Inc.Fiscal year 2025 (ended December 28, 2025)source
“Magic: The Gathering exceeded $500 million in quarterly revenue for the first time in its 30-plus year history”
Hasbro, Inc.Q2 2026 (quarter ended June 28, 2026)source
“Magic: The Gathering growth was fueled by The Hobbit and Reality Fracture”
Hasbro, Inc.Q3 2026 (quarter ended September 27, 2026)source
“MAGIC: THE GATHERING became Hasbro's first billion-dollar brand”
Hasbro, Inc.Fiscal year 2022 (ended December 25, 2022)source
“Magic: The Gathering topped $600 million in quarterly revenue for the first time”
Hasbro, Inc.Q3 2026 (quarter ended September 27, 2026)source
“Cardmarket offers 17 games; Star Wars: Unlimited was added in 2024”
Sammelkartenmarkt GmbH & Co. KGFinancial year ended 31 December 2024source
“New games (Lorcana, One Piece TCG), the Pokémon TCG Pocket app and collaborations of Magic: The Gathering drive Cardmarket's expected growth”
Sammelkartenmarkt GmbH & Co. KGFinancial year ended 31 December 2024source
Figures as the companies publish them in investor-relations and corporate documents. They describe the reporting company or segment, not the size of the trading card market; segments may include non-TCG business. Nothing is converted, combined or estimated.
When its relationships started, ended or were announced, by year.
May 1, 2025Ends
Alliance Game Distributors distributes Magic: The Gathering in United States. source†
Mar 11, 2022Announced
Bliss Distribution distributes Magic: The Gathering in United Kingdom. source†
Dec 2, 2019Starts
Wizards of the Coast operates the shop Secret Lair. source
Nov 26, 2019Announced
Wizards of the Coast operates the shop Secret Lair. source
Aug 1993Starts
Wizards of the Coast publishes Magic: The Gathering in Worldwide. source
1992Starts
Cartamundi prints cards for Magic: The Gathering. source
Dates as the sources publish them, at their precision; announcements and effective dates are separate events. A relationship without a dated source is not shown here, so the timeline is not a complete history. Parties without a profile appear under the name their source uses. † rests only on secondary sources.